- March 2, 2023
- Posted by: Anna Rosenkranz
- Category: Blog
How to Get More Views on Youtube Shorts – Our Best Tips
Here’s all the necessary info on how YouTube shorts work and how to get more views on your YouTube short videos.
YouTube Shorts is easily one of the best ways to get traffic to your YouTube channel. Getting started is easy, but getting more views may be tricky if you don’t know what you’re doing.
Ultimately, subscriber count and engagements are tied to whether or not you can get many people to view your YouTube Shorts clips. Find out below how to get more views on YouTube Shorts.
What Are YouTube Shorts?
YouTube Shorts are short videos that are 15 seconds or less. They’re a great way to get more views and can also be used as an introduction to your channel. You can use them in many different ways:
- To promote your channel and build up the number of subscribers
- To introduce new viewers to your work or highlight something you’ve done recently (like a release)
Why Do You Need YouTube Shorts?
YouTube is one of the largest video platforms in the world. It has over 2.2 billion users, and more than one billion videos are watched daily on the site, which makes it a great place to promote your product or service.
YouTube Shorts allow you to reach potential customers while they’re watching other people’s videos on YouTube.
The format allows viewers to easily find information about trending topics through short clips that are easy enough for anyone—even children—to understand and watch without prior knowledge about what they’re going after.
However, the main reason you need YouTube Shorts is the concerning trend of gradually decreasing attention spans. The average person now wants access to everything faster than was the case 20 years ago.
Thus, it’s vital to capture your audience’s attention fast, reel them in with content they love, and pass your message in less than 15 seconds.
Best Ways to Get More Views on Your YouTube Shorts
As a YouTuber, it’s important that you know how to draw more viewers onto your channel and get them watching more frequently—but what does that mean? How can you increase your viewership?
Here are effective tips to get more views on YouTube Shorts:
Add Them to the “Featured Section”
Adding your YouTube Shorts to your channel’s featured section is one of the most effective ways to get more views on your YouTube Shorts.
To add your video to this section:
- Go to https://www.youtube.com/profile and click “Edit Profile” at the top right corner of your screen
- Navigate to the Customization option on YouTube Studio, choose the “Add Section” option, and click on the “Short Videos” option.
Once you’ve done this, other YouTube Shorts clips you upload will move to the featured section upon approval by YouTube.
Create Attractive Thumbnail
The thumbnail on your YouTube Shorts is the first thing people see when they land on your video. It should be visually appealing but also tell them something about what’s inside the video.
You can use stills from your videos and make them into thumbnails. Or you could create a new one based on an interpretation of what happens in the video (for example, if there was a scene where someone gets punched in the face, you might show just their nose). The possibilities are endless!
You can take this further by adding humor or shock value to your thumbnails as well: maybe someone falls over after taking too many pills? Or perhaps an exploding car?
Here is a quick rundown if you’re not sure how to do this:
Step 1: Upload your YouTube Shorts clip(s)
Step 2: Select the drop-down menu next to “Edit” in the top right corner of your screen and select “Thumbnail.”
Step 3: Select an image from within the video or upload a new one. Use an image that is relevant to the video (and not just any image)
Choosing the right thumbnail can be trickier than it seems because sometimes creativity can be overrated—you want something that will immediately grab someone’s attention when they click on your channel or watch a specific video of yours!
You can use something simple like the title of your video, but make sure it stands out somehow. You could also try using stock photos from places like Shutterstock or Pixabay; these sites have millions upon millions of high-quality images available online at affordable prices! Here are some other best stock footage websites with free and premium options.
Despite the temptation, do not clickbait your target audience. The thumbnail should always represent what the video is about. Remember, clickbait may improve your clicks, but ultimately it will reduce your viewership and ranking.
Optimize Them
Like web copy, you can also optimize your YouTube Shorts clips to appeal to both YouTube’s algorithm and your users. Here are a few ways to go about it:
Use a short and relevant title: You want to ensure that your title is short, descriptive, and keyword-rich. If you have a lot of videos on YouTube, it’s important to use keywords in your titles so that people can find them more easily when they search for something related to the video itself.
Include keywords in the YouTube Shorts description: Your description should also include keywords related to the video itself (not just “I’m watching this because I’m bored”). This way, if someone decides they want to watch another video by this particular person or channel—they will find it much easier than if there weren’t any keywords in their title or description!
Include Appropriate and Relevant Hashtags
Tags help YouTube’s algorithm correctly classify and index videos on the platform. Using tags and hashtags probably won’t significantly increase your views in the short term, but it goes a long way in helping YouTube correctly index and classify your content.
If you’re going to include a hashtag, it should be relevant to the video itself. Try using hashtags like #shorts and a combination of #theworldisround or #selfiesucks. Don’t use generic ones like #YouTube or #youtube, and expect people to find your shorts when they search for those terms (it won’t happen).
Analyze Performance
It’s essential to track how your YouTube Shorts clips perform over time to determine whether you’re getting it right and provide clues on how to improve performance.
You can check out your analytics by visiting YouTube’s website and clicking on “Your Channel” from the top menu bar. Once there, you will see your channel’s data listed in one place.
You’ll want to pay attention to these metrics:
- Views – how many times did people watch your video?
- Engagement – how long were people watching it? Did they leave comments or like it? If so, what did they say? How long did these interactions last before they stopped interacting with each other again? What percent of total views do engagements account for relative to total views overall?
- Retention rate – how long did people keep watching after seeing this particular video once—did they stop viewing at any point along the way while viewing other videos as well as viewing different content altogether; if so, then what was their average length of time spent on each video before moving onto something else.
- What percentage of viewers watched the whole video? Was it a good sign that people wanted to watch so much more content from this creator? How did they feel about our video when they finished it? Did they like it or dislike it, and why? What would they have liked to see in this video that wasn’t there already (if anything)?
Final Thoughts
There are numerous ways on how to get more views on YouTube shorts. However, the most vital part is to find the right approach for your particular brand, audience, and message. It’s important to remember that you don’t have to do everything at once!
You can test different things out, see what works and doesn’t work for you, and then build on those lessons in the future.
References:
https://www.statista.com/forecasts/1144088/youtube-users-in-the-world
